Why Value-Based Over Cost-Plus?

  • Maximizing Profit

    By capturing the true value of your product, we ensure you're not leaving money on the table.

  • Fair Value Exchange

    Our pricing aligns with the value perceived by your customers, fostering a sense of fairness and satisfaction.

Shape

Collaborative Framework &
Market Analysis

Collaboration is our mantra. Working closely with your product development team, we blend external market intelligence with your insights to create a robust business plan. Our focus on market analysis and competitive positioning guarantees your product stands out.

Our Approach

  • Economic-Value Calculator Development

    We craft a unique framework to quantify your product's value. This involves benchmarking against competitors and adding the extra value your brand offers.

  • Transform Your Pricing Strategy

    With GRX10, shift from traditional cost-plus methods to a more profitable, value-driven approach. It's not just pricing; it's strategizing for market leadership.

  • Illustration Example

    Office Chair Visualize an office chair's EVC. We start with the competitor's price and layer on the additional benefits your chair provides, such as ergonomic design or long-term comfort.

  • Ideal Applications

    Value-based pricing shines in markets where your product or service stands out. In more homogeneous markets, the process illuminates areas for product enhancement.

  • Framework Output

    The outcome is a clear picture of the economic value your product delivers, serving as a foundation for our strategic pricing decisions.

Looking for something else ?

Didn’t find what you were looking for, we are well-equipped to assist you with all your marketing needs. Feel free to get in touch with us or just send a ‘hi’ to collab and let us help you with wonderful solutions related to marketing.

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